Read the Case "Singapore Airlines: Continuing Service Improvement"

Harvard Business Case Studies Solutions - Assignment Help

Singapore Airlines: Continuing Service Improvement is a Harvard Business (HBR) Case Study on Global Business organisation , Fern Fort University provides HBR case study assignment help for just $11. Our example solution is based on Example Study Method expertise & our global insights.

Global Business organization Case Report | Authors :: Todd D. Jick

Instance Study Clarification

Singapore Airlines has won countless awards for its customer service. For 16 of the past 17 years, information technology was named the world'south all-time airline in Condé Nast Traveler'south Readers' Option Awards, and unlike many of its competitors, it managed to remain profitable in the early on 2000s. Only now the airline'southward rivals take taken annotation of its customer service and have begun following its lead. Can Singapore Airlines maintain its high standards as it continues to grow? Is it possible to contain costs without sacrificing service? This case teaches students well-nigh the challenges of responding to customers and strategies for satisfying customer demands.

Client service, Leadership, Organizational civilisation, Strategy, Supply chain

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[10 Steps] Case Report Analysis & Solution

Step 1 - Reading up Harvard Business Review Fundamentals on the Global Business organization

Fifty-fifty before you start reading a concern case study just make sure that you have brushed up the Harvard Business organization Review (HBR) fundamentals on the Global Business. Brushing upward HBR fundamentals will provide a strong base for investigative reading. Often readers browse through the business organisation case written report without having a clear map in listen. This leads to unstructured learning procedure resulting in missed details and at worse incorrect conclusions. Reading up the HBR fundamentals helps in sketching out business case study analysis and solution roadmap even earlier y'all starting time reading the case study. It likewise provides starting ideas as fundamentals often provide insight into some of the aspects that may not be covered in the business organization case written report itself.

Step two - Reading the Singapore Airlines: Continuing Service Improvement HBR Case Report

To write an emphatic case study assay and provide pragmatic and actionable solutions, you must have a strong grasps of the facts and the cardinal trouble of the HBR example study. Begin slowly - underline the details and sketch out the business case study description map. In some cases you volition able to find the cardinal problem in the kickoff itself while in others it may be in the end in grade of questions. Business instance study paragraph by paragraph mapping will help yous in organizing the information correctly and provide a clear guide to go back to the case written report if you demand farther information.
My case study strategy involves -

• Marking out the protagonist and key players in the instance study from the very offset.
• Cartoon a motivation nautical chart of the key players and their priorities from the example study description.
• Refine the central problem the protagonist is facing in the case and how it relates to the HBR fundamentals on the topic.
• Evaluate each detail in the case written report in calorie-free of the HBR case written report analysis core ideas.

Step 3 - Singapore Airlines: Continuing Service Improvement Case Report Analysis

In one case you lot are comfy with the details and objective of the business instance report proceed frontwards to put some details into the analysis template. You can do business example report assay by following Fern Fort University footstep past stride instructions -

• Company history is provided in the start half of the case. You lot tin use this history to describe a growth path and illustrate vision, mission and strategic objectives of the organization. Frequently history is provided in the case not simply to provide a background to the trouble but also provide the telescopic of the solution that you tin can write for the instance study.
• HBR instance studies provide anecdotal instances from managers and employees in the organization to give a feel of real state of affairs on the basis. Use these instances and opinions to mark out the organization'south culture, its people priorities & inhibitions.
• Make a fourth dimension line of the events and issues in the case study. Time line can provide the clue for the adjacent step in system'due south journey. Time line also provides an insight into the progressive challenges the visitor is facing in the example study.

Step four - SWOT Assay of Singapore Airlines: Continuing Service Improvement

In one case you finished the instance analysis, time line of the events and other critical details. Focus on the following -

• Zero down on the central problem and ii to five related issues in the case study.
• Practice the SWOT analysis of the Singapore Airlines: Continuing Service Improvement . SWOT analysis is a strategic tool to map out the strengths, weakness, opportunities and threats that a business firm is facing.
• SWOT assay and SWOT Matrix will help y'all to clearly mark out - Strengths Weakness Opportunities & Threats that the organization or director is facing in the Singapore Airlines: Continuing Service Improvement
• SWOT assay will also provide a priority list of problem to be solved.
• Yous can besides exercise a weighted SWOT analysis of Singapore Airlines: Standing Service Comeback HBR example study.

Step five - Porter 5 Forces / Strategic Assay of Industry Assay Singapore Airlines: Continuing Service Improvement

In our live classes we oftentimes come across business managers who pinpoint ane problem in the instance and build a case study analysis and solution around that singular point. Business environments are oft circuitous and require holistic solutions. You should try to understand not only the organization but also the manufacture which the business operates in. Porter Five Forces is a strategic analysis tool that will help you in understanding the relative powers of the key players in the business case study and what sort of pragmatic and actionable instance study solution is viable in the light of given facts.

Step 6 - PESTEL, PEST / STEP Assay of Singapore Airlines: Continuing Service Improvement

Another way of understanding the external environment of the business firm in Singapore Airlines: Standing Service Improvement is to do a PESTEL - Political, Economic, Social, Technological, Environmental & Legal analysis of the surroundings the firm operates in. You should make a list of factors that have meaning impact on the system and factors that drive growth in the industry. You can fifty-fifty place the source of firm's competitive advantage based on PESTEL analysis and Organization'southward Cadre Competencies.

Footstep 7 - Organizing & Prioritizing the Analysis into Singapore Airlines: Continuing Service Improvement Example Study Solution

In one case you have developed multipronged approach and work out various suggestions based on the strategic tools. The adjacent footstep is organizing the solution based on the requirement of the case. You tin employ the following strategy to organize the findings and suggestions.

• Build a corporate level strategy - organizing your findings and recommendations in a way to answer the larger strategic objective of the firm. It include using the analysis to respond the company's vision, mission and key objectives , and how your suggestions will accept the company to next level in achieving those goals.
• Business Unit Level Solution - The case study may put you in a position of a marketing manager of a pocket-sized brand. So instead of providing recommendations for overall company y'all demand to specify the marketing objectives of that particular brand. You have to recommend business organization unit level recommendations. The telescopic of the recommendations will be express to the particular unit but you have to accept care of the fact that your recommendations are don't directly contradict the company's overall strategy. For example you can recommend a low cost strategy only the company core competency is blueprint differentiation.
• Example study solutions can too provide recommendation for the concern manager or leader described in the business case study.

Stride eight -Implementation Framework

The goal of the business case study is non only to identify problems and recommend solutions simply likewise to provide a framework to implement those case report solutions. Implementation framework differentiates good case study solutions from great case study solutions. If you lot able to provide a detailed implementation framework then you accept successfully achieved the post-obit objectives -

• Detailed understanding of the case,
• Clarity of HBR case study fundamentals,
• Analyzed instance details based on those fundamentals and
• Developed an ability to prioritize recommendations based on probability of their successful implementation.

Implementation framework helps in weeding out non actionable recommendations, resulting in awesome Singapore Airlines: Continuing Service Improvement case study solution.

Step nine - Take a Break

Once you lot finished the case study implementation framework. Take a pocket-sized break, take hold of a cup of java or whatever you lot like, become for a walk or only shoot some hoops.

Step x - Critically Examine Singapore Airlines: Continuing Service Improvement case study solution

After refreshing your mind, read your case study solution critically. When we are writing case study solution nosotros often take details on our screen as well as in our head. This leads to either missing details or poor judgement structures. One time refreshed go through the example solution once again - improve sentence structures and grammer, double check the numbers provided in your analysis and question your recommendations. Be very slow with this process as rushing through information technology leads to missing key details. One time washed it is time to hit the adhere button.

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